“Who’s this Per” you may wonder. Glad you asked! Let me answer your question with a portfolio.
Let's scroll 🙌
My first gig was in 3th grade. I drew a tree and the kids were AMAZED. It might be the first memory I have of good feedback for my work. That feeling of joy have been with me ever since.
But let’s focus on the grown up stuff, so look to your right. continue down your phone.
Strategic design consultant on my company eternalbrands.net where I focus on building strong brands and great design using strategic design thinking.
Got headhunted right after highschool to work at Pixelstore AB close to Gothenburg, so I closed my company and started working there.
At Pixelstore, I was responsible with client meetings, wireframing, design and web development. I also did photography, print design and brand identity.
In the last two years working there, I was running all the operations in Stockholm.
When I turned 18, I started my first advertisement company were I worked during my period of study. Did web design, business cards, logos and such.
Studied graphic design in Sundsvall for 3 years.
I’ve had a couple of personal projects from time to time, here's a few of them.
Swedish news magazine about product design and simple lifestyle.
Swedish web app designed and led by me, which now has a team of 4 talanted people. It's been crafted to help the vegan community find restaurants, facts, recipes and food information. It got featured in both Expressen, Vegokoll and Pinto.
A Youtube-channel with more than 100 000 views per video. At the time being, it was one of the largest channels in Sweden when it came to video game play, today it’s not that active anymore.
2018 – Kimura.se is Swedens biggest news magazine dedicated to MMA. On this project, I've focused on creating a better user experience the same time as increasing their ad revenue, a challanging combination in the modern news industry.
What I did was to allow users to view the full article directly from the startpage feed. It created a better flow between ad spaces so that more ads could be shown in the same time as the user gets the information faster and better.
I handled both project management, wireframing, UI-design and frontend.Visit site »
2016 – Djurens Rätt is one of Sweden’s largest organisations on Facebook. With over 300 000 followers, they reach an enormous amount of people. I’ve had the great opportunity to help them design what they’ve called "their most successfull campains so far".
Here we have campains for vegan summer inspiration, a petition to stop wild animals on circuses and one about adoptions.
Are you vegan as well?
Sure thing, look at my next project, it's actually a search engine for vegan stuff.
2016 – Vegosvar allows you to find restaurants, facts, recipes and products that could be in interest for you as a vegetarian or vegan. Project management, wireframing, web design and graphic identity was created by me, with a developer and sales team of 4 talanted people.Visit site »
2017 – Studio Kalufs is a small but incredible talented hair salone based in Stenungsund, close to Gothenburg. I wanted to give the site a hand crafted feeling, so I brought my water color to the table and started to paint. It resulted in a couple of icons for each service they provide.
Here we have the barbershop for example.Visit site »
2018 – Formtale is a swedish news magazine about product design and life style. It’s currently just a side project which I created in the begining of 2017. Based on Wordpress.
It’s an ongoing project which hopefully will create more intrest for design.Visit site »
2017 – Tenson is one of the greatest outdoor clothing companies based in Sweden. My role in their new international web shop was to create wireframing, design and bring that into production. It's based around the Shopware system and designed by me using sass and html. Programming was done by my colleagues.Visit site »
2015 – Stenungsbaden is a yatch club based in Stenungsund on the Swedish east coast. I’ve had the opportunity to be their photographer a couple of times.
I like making videos as well, this one is for Daiya, Gardein and Dutch Weed Burger, three new vegan brands in 2017.
Here's a couple of more photos as well.
And here’s a couple of brand identities I’ve helped created.
So, that’s a bit of my work, hope you liked it!
Yea, I’m impressed!
Your work is great and all, but can you tell me more about you as a person?
Haha sure, I’m a living being after all.
That’s me and my girlfriend, we live in Jönköping with our dog who we adopted from Budapest. His name is Riley ❤️
One more thing Per, could you tell me more about your ways of thinking when it comes to user friendly design?